LOS ANGELES IS A PLACE.
ANGELENO IS A MINDSET.
AN ANGELENO
The word Angeleno means "a native or inhabitant of Los Angeles." But to us, being an Angeleno means so much more. Los Angeles is a melting pot of cultures, communities, and people. We believe the Angeleno mindset reflects that: being open to new perspectives, embracing what makes each of us different, and having the confidence to express who you are.
Los Angeles is far from perfect. Like any city, it faces problems, contradictions, and challenges. But within all of that, there is still so much beauty. Each Angeleno Brand style represents a different part of LA, incorporating original photography to capture what makes that place distinct. From landmark areas like Downtown LA and Hollywood Blvd to places like Marina Del Rey and Melrose, our photography turn pieces of the city into something you can wear.
OUR VALUES
Every one of our pieces is made in Los Angeles with quality at the forefront. Our hoodies are made from premium French terry and fleece, with each print, embroidery, material, and detail chosen with the place and photography behind the style in mind.
Staying true to our Christian roots, every Angeleno Brand hoodie carries Matthew 5:16 - "In the same way, let your light shine before others, that they may see your good deeds and glorify your Father in Heaven." To us, 5:16 represents both the individuality of the person wearing Angeleno and what we hope to do through the brand: shine a light on Los Angeles and the details that make the city what it is.
OUR STORY
Angeleno Brand was founded in 2021 by Laila Vasandani, a national-award winning photographer born and raised in Los Angeles, California. Growing up in the city, she fell in love with every pocket of it and the details that give it its own identity.
Thank you so much for stopping by. We hope you find a piece of yourself in Angeleno Brand!